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London Print Adidas Originals


Fear not - you’re not looking at a pair of trainers made to celebrate the 20th anniversary of EastEnders. That would be a crime against humanity.

You’re looking at the newly designed ZX flux, designed to mark the opening adidas Original's flagship store in the capital next month by paying ode to character, vibe and look of London in the most striking regard possible. We must say they've done a fine job.

The capital-covered kicks are (very) limited edition, with only 150 pairs available to buy once the doors are flung open at 10am on Saturday 16th November, alongside a special edition newspaper ‘Neighbourhood London’, launching in collaboration with some of the best stylists, photographers and graphic designers in the UK.

But if there’s any reason to queue up for a pair, it’s surely that you’d needn't use Google Maps in the city ever again.



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