If you're in the mindset that those pesky shoe companies are no longer to be trusted with the responsibility of designing shoes, you'll be very happy with this news.
Predominantly trustworthy shoemakers Timberland have launched a new service which allows you to be a total control freak and make your mark on every single stage of the process.
You can choose everything from the shape to the colour of the tongue and have your initials printed on the side.
We had a go ourselves and the first image shows the pretty impressive results. You can have a go yourself at Timberland Online or at the Fournier Store in London.
Now, don't mind us but we're off to open our new shoe store. A 5,000% mark-up sounds fair, right?