Jump to Main ContentJump to Primary Navigation
Top

Ralph Lauren Purple Label's new suiting collection just might change your life

Ralph_Lauren_Purple_Label_SP18_4.JPG_cmyk.jpg

When I was growing up, Ralph Lauren only did polo shirts. That was the entirety of my concept for the iconic American preppy brand. Just those collared, short-sleeve, cotton shirts: the absolute sartorial pinnacle of what any of my generation could hope to achieve. 

Turns out, though, Ralph Lauren’s imprint Purple Label do *considerably* more than that, and with their barnstorming Milan Fashion Week show – imagine them running through that shit on horseback with polo clubs, like on the logo – they re-announced themselves as the absolute dons of tailoring with a collection they describe as being "refreshingly urbane" and having "relaxed elegance". We concur.

1

Look at that: soft lines, comfortable fits, tonal colour palletes – greys and off-greys and tans and grey-tans. It brings ‘80s off-Wall-Street-and-onto-a-Cabo-San-Lucas to 2017, without the obnoxious cocaine habits. Linens replace wools for an overall lighter feel and more modern silhouette. 

2

And here they take Riviera style into their ample bosom: white trousers, unstructured jackets, cashmere knits, tasseled loafers in brushed navy and powder blue.

3

And this is just full on The Graduate swag – leather jackets, tan slacks, brown jumpers, they’ve even got some hot espadrille action going on.

Imagine how much better your life would be if you dressed in all that gear. The looks you’d get, the respect you’d earn, the fawning you’d demand off colleagues, peers, policemen, members of every sex, every creed. Random people would stop you in the street and say “Fuck… Who are you? Are you famous?” And you’d laugh and wink – not confirming or denying – and carry on about your day. They’d tell everyone they just met Jude Law or something. Who knows, like, this collection might change your life.

Gotta hand it to the pony-boys, they’ve gone and put on a masterclass.

Visit the Ralph Lauren website here

Related

fendihead2.jpg

Italian designer Fendi is the new king of jackets and coats

shortshead.jpg

How to wear shorts and not look like an idiot

960 (2).jpg

We asked new dads if they worry their kid will grow up to be a dick

More

H&M's stylish new venture ARKET reveals sleek new lookbook

What's Swedish for "yeah, mate, looks class"?

by Sam Diss
22 Aug 2017

Farah's AW17 clobber takes classic London style and runs with it

The iconic British label heads for the colder months in style

by Sam Diss
18 Aug 2017

Supreme's FW17 collection is here, and it's quite grown-up actually

Well, slightly more

by Sam Diss
14 Aug 2017

Blood Brother's Selfridges: Music Matters capsule channels 90s rave

The graphics feature a retrospective of club night flyers.

by Sam Diss
11 Aug 2017

Why do we love 90s football shirts so much?

Taking a look at a classic era

by Will Magee
08 Aug 2017

Andre 3000 stars in sportswear for Tretorn's new collection

Outkast legend shows off his sense of style

by Sam Diss
02 Aug 2017

Percival's colourful Umami collection has us ready for autumn

Because you can't rely on the British sunshine

by Sam Diss
01 Aug 2017

James Bay's first TOPMAN collection is a slice of rock-star cool

And yes, there's a cool hat

by Sam Diss
01 Aug 2017

adidas announce the #EQT Cushion ADV in 3 region-specific colourways

Exciting news about one of the brand's newest (and coolest) trainers

by Sam Diss
31 Jul 2017

Tyler, the Creator & Converse drop full One Star x Golf le Fleur range

Dress like a Flower Boy this summer

by Sam Diss
28 Jul 2017