Jump to Main ContentJump to Primary Navigation
Top

Meet Mr Burberry: Josh Whitehouse

2016_MR_BURBERRY_BTS_PR_EXCLUSIVES_RGB_CROPPED_29.jpg

ShortList sits down with the young Brit in Steve McQueen’s steamy new perfume film

Words: Louise Donovan

“I was pretty intimidated,” says Josh Whitehouse of working with the legend that is Steve McQueen, and it’s not hard to see why. In a matter of years, the British actor and musician has gone from starring in Elaine Constantine's Northern Soul to joining the award-winning and acclaimed 12 Years a Slave director on set.

The reason? The 26-year-old has been hand-picked by Christopher Bailey to represent Burberry’s new male fragrance, aptly titled Mr.Burberry. He’s joined by model Amber Anderson at London’s Café Royal for a “dirty weekend”, so says McQueen. There might be some naked bath-based action, but Whitehouse reckons it’s a lot more romantic. “It felt a lot more like a love scene in a film rather than just being naked and snogging someone,” he says.

1

The ad also features another talented Brit: Mercury Music-prizewinning British singer-songwriter Benjamin Clementine, who soundtracks the film with emotional, haunting vocals on I Won’t Complain. The shoot lasted three days and, thankfully, Whitehouse didn’t stay intimidated for too long. “As soon as I got there and sat down I felt immediately welcome. There’s some big names, but it’s just like talking to two people, you know? It was scarier in my imagination."

For an actor/model so new to the game, bagging a Burberry campaign is a big deal. You may only remember Eddie Redmayne as last year’s Oscar sweepstaker, but before the Brit actor got the Hollywood treatment he was a Burberry model (not forgetting Hugh Dancy, Sam Riley and Max Irons, who also fronted campaigns). So, what went through this mind when he got the call? “Absolutely nothing,” he laughs. “I went completely blank. I was on the phone to my agent, he was saying you’re going to be part of a Burberry campaign, you’ll be working with Steve McQueen and I was going: ‘okay, okay, sounds lovely.’ And they were like you don't sound very excited, and I was like: ‘I am, i think, I just haven't comprehended what you’ve said. Can I call you back?"

It’s a good thing he did. His face can now be found on every bus and poster from here to Peru. And with three films in the pipeline (The Receptionist, Modern Life Is Rubbish, Alleycats), plus new solo material ready to release, 2016 looks set to be a huge year. 

So, from Mr.Burberry himself, what kind of dude can pull of this perfume? “Someone with a rebellious attitude. He’s a suave guy but he’s also got a little bit of stubble.” We certainly like the sound of that.

Burberry.com 

Related

Birline.jpg

The 10 coolest watches for under £300

Screen Shot 2016-04-06 at 15.15.08.png

14 style accessories all men must own

BA8597_PRFTWSTBTY_001_FI.JPG

The 10 hottest trainers for April 2016

Comments

More

This watch made of cheese will cost you almost one million euros

Gouda deal?

by Emily Badiozzaman
20 Jan 2017

Supreme’s new Louis Vuitton collab might be its best yet

Warning: you're going to want all of it

by Jamie Carson
20 Jan 2017

Alexander McQueen’s new lookbook has serious Royal Family vibes

Born to be 'Wilde'

by Jamie Carson
19 Jan 2017

Frank Carter picks his greatest frontmen and women of all time

The punk icon selects Nick Cave, Iggy Pop and more

16 Jan 2017

Trainer of the day: Saucony Liberty

America isn't ALL bad

by Jamie Carson
12 Jan 2017

13 coats and jackets to prepare you for the snowy weekend

The layers you need to hibernate in when the snow starts to fall

by Jamie Carson
11 Jan 2017

Boy George, Rami Malek and A$AP Rocky star in new Dior campaign

The new romantic legend looks slick AF

by Jamie Carson
11 Jan 2017

These are the 7 trends every man will embrace in 2017

From cowboy to punk, these are the key styles you'll be investing in this year

by Jamie Carson
10 Jan 2017

Win your very own bespoke tweed jacket from Huntsman

How to be in with a chance of owning a piece of Savile Row style

10 Jan 2017

The slickest street style shots from London Fashion Week Men's

The real action happens outside the shows

by Jamie Carson
10 Jan 2017