Trying something new is a risky business. When The Stone Roses decided to reinvent themselves as Led Zeppelin for the Nineties, it directly contributed to the band imploding two years and no albums later.
But we can confidently say a change in direction won’t be a problem for London-based designer Markus Lupfer. Among his celebrity fans he can count Anna Friel, Rhianna and Beyonce. Notice a pattern there? Since emerging in 1997, he’s designed clothes solely for women. Until now, that is.
His first menswear collection is exclusive to Harvey Nichols, who initially requested just a line of knitwear, but Lupfer was so inspired by the idea of designing for men, he’s also produced a number of T-shirts, jeans and jackets.
Dominated by blacks and greys, the line has Gothic and emo tinges, but is aimed at a more sophisticated market. Animal prints and sewn skulls both feature, while the trousers are a mixture of multi-pleated and skinny jeans.
But, as anyone aware of Lupfer’s work will expect, it’s the knitwear that dominates. His innovative use of print and experiments with embroidery are what made him famous. And his move into menswear has brought about an unexpected benefit, as he told ShortList: “Finally, I am able to wear my own designs”.
The range starts at £95 for T-Shirts, going up to £450 for outerwear and is available in store from 15 November.
Pictures: James Mooney