Jump to Main ContentJump to Primary Navigation

Gucci's new collection channels sixties Northern Soul


Gucci’s new pre-fall collection is an interesting and cool and fun-looking set, entitled “Soul Scene” and shot by Glen Lunchford in a cool and fun-looking way; a way that big houses – with interest in lines automatically keyed into the fashion media’s consciousness – are so rarely arsed about.

Taking inspiration from photographer Malick Sidibe and curator Philippe Boutté’s 2016 exhibition “Made You Look” on Black Dandyism and parties in 1960s Mali, Gucci’s collection is anachronistic – the patent leather trackies seem way more attuned to eighties Brooklyn than a bunch of kids shaping to Northern Soul at a dancehall in Preston – but bold, with an all-black cast at a time when fashion is increasingly criticised for its lack of diversity.

Details on the items are thin thus far, but blazers, penny loafers, socks, backpacks emblazoned with a hodgepodge of patches and slogans, plus the aforementioned cobalt blue leather tracksuit are all in there.  

However, Gucci’s attempt to “branch out” might have started from Future’s 2015 single ‘I Thought There Was A Drought’ from the album DS2 and the huge uptick in searches for Gucci flip-flops thereafter, so its new collection can’t help but feel transparent and a forced attempt to appeal to a new demographic.

With this note in mind, the rest of the random reference points start to feel more callous and pronounced: the tokenism of the “1960s British Northern Soul” setting starts to feel a little bit suspect… 




Timex teams up with Mr. Porter for this ace, all-black watch


Scientists know why your shoelaces keep coming undone


MATCHESFASHION's collab with Parisian brand AMI is great, obviously


Farah's AW17 clobber takes classic London style and runs with it

The iconic British label heads for the colder months in style

by Sam Diss
18 Aug 2017

Supreme's FW17 collection is here, and it's quite grown-up actually

Well, slightly more

by Sam Diss
14 Aug 2017

Blood Brother's Selfridges: Music Matters capsule channels 90s rave

The graphics feature a retrospective of club night flyers.

by Sam Diss
11 Aug 2017

Why do we love 90s football shirts so much?

Taking a look at a classic era

by Will Magee
08 Aug 2017

Andre 3000 stars in sportswear for Tretorn's new collection

Outkast legend shows off his sense of style

by Sam Diss
02 Aug 2017

Percival's colourful Umami collection has us ready for autumn

Because you can't rely on the British sunshine

by Sam Diss
01 Aug 2017

James Bay's first TOPMAN collection is a slice of rock-star cool

And yes, there's a cool hat

by Sam Diss
01 Aug 2017

adidas announce the #EQT Cushion ADV in 3 region-specific colourways

Exciting news about one of the brand's newest (and coolest) trainers

by Sam Diss
31 Jul 2017

Tyler, the Creator & Converse drop full One Star x Golf le Fleur range

Dress like a Flower Boy this summer

by Sam Diss
28 Jul 2017

New Balance's release ace new trainers to celebrate 35th anniversary

Brand's four new trainers honour Flimby, the west Cumbrian town they're made in

by Sam Diss
26 Jul 2017