Although the combination of beer and shampoo might sound like some sort of ironic hipster-fuelled creation, this particular product is rooted in the past, rather than the present.
Designer Frank Leder's Wheat Beer Shampoo is based on a recipe handed down from Austrian artisans and contains only natural organic ingredients, including various plants and herbs.
Leder has given it a slight modern spin but, coupled with the vintage bottle design, he's aimed to create a shampoo that recalls a different time.
If you want to make your hair smell good enough to drink then a bottle will set you back around $55 (£36). You can buy yours here.