According to numerous surveys, smelling good is considered to be more attractive to women than a set of toned and sculpted abs. These are real surveys, by the way, not ones that we’ve just made up.
So the good news is, these conclusions mean you can tear up that gym membership and simply bag yourself an artfully designed bottle of Yohji Yamamoto’s relaunched iconic scent, Yohji Homme (£18-45 at Selfridges). The Japanese designer has produced this masterful fragrance from a blend of sage, bergamot, rum, mocha coffee and leather. It might sound like an odd mixture but, trust us, it works.