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Ready. Set. Groom.


There is only one place that grooming products want to live: House of Fraser. The very best aftershaves, shampoos, moisturisers, cleansers and gadgets are all present and correct, clamouring for space on the shelves, battling for your attention.

House of Fraser is the proud sponsor of ShortList’s Men’s Grooming Awards for good reason. Try Clinique’s fine-line-blasting wonder moisturiser Maximum Hydrator or Kiehl’s legendary Facial Fuel to re-awaken and uplift city-fatigued skin. You can also discover Korean brand, Erborian, to detox, boost and refine your face, before stocking up on all your Aveda essentials.

Celebrate the success of this year’s ShortList Grooming Awards by sprucing yourself up this summer at House of Fraser.

Use the House of Fraser Recognition Reward Card to collect Points on your purchases. Shop the full array of products here.


The winners of the ShortList Grooming Awards with House of Fraser

And the winners are...

31 May 2017

The 11 best moisturisers for men

Because your face deserves better

by Sam Diss
30 May 2017

A guy’s guide to skincare - by a girl who just really wants to help

Just a girl, standing in front of a bunch of guys, trying to make them moisturise twice a day

by Lauren O'Neill
15 May 2017

Supermodel Paul Sculfor tells us how to be the perfect catch

Tips from a man who knows better than anyone

20 Mar 2017

Meet the judges for the 2017 ShortList Grooming Awards

We're back with the best new products for 2017

17 Mar 2017

5 of the biggest men's hair trends for 2017

You're not actually going to get a six-pack, so settle for a slick new haircut instead

by Jamie Carson
03 Jan 2017

8 express grooming treatments for the discerning yet curious man

When you want to look good but just don't have the time

by Jamie Carson
13 Dec 2016

Manscaping; what is it, how to do it and how short is TOO short

After a lifetime of assuming that all guys went au naturale, Josh Burt realised that everything he knew was wrong

by Josh Burt
13 Dec 2016

Trim your pubic hair? Science claims you’ve probably got an STD

You're 80% more likely to have a sexually transmitted disease, new research suggests

by Jamie Carson
06 Dec 2016

What to do when you’re going bald

We round up the best ways to deal with hair loss

by Jamie Carson
17 Oct 2016