There are few more enticing aromas in the world than the smell of a freshly cooked pizza wafting out of the oven or, more usually, the big cardboard box that a man on a moped has just brought to your door.
But we're not entirely sure we'd want to smell like a pizza ourselves.
However, the good people of Canada clearly think differently, as a Facebook marketing stunt proved so popular that a real pizza-scented perfume has been created by their wing of Pizza Hut.
The idea started as a joke, courtesy of advertising firm Grip Ltd, who asked followers to come up with a name for an imaginary bottle of scent (pictured on the left-hand side) inspired by the smell of Pizza. However, so many responders said that they would actually like a bottle of it, that they decided to make them for real (pictured on the right-hand side), and give them to the first 100 people to message them.
Sure enough, it shipped at the start of December and the pepper-eau de Pizza is now with those lucky winners. Somewhere in Canada right now are 100 people that smell distinctly doughy.
Images: Pizza Hut Canada