Jump to Main ContentJump to Primary Navigation
Top

Dry Cleaning

Grooming_Superdry_HERO.jpg

Ubiquitous UK streetwear brand Superdry has made the brave but inevitable venture into fragrance. And they’ve not gone about the job by half measures either.

They’ve debuted with no less than three fragrances in an effort to keep up with the 'collection' trend that’s been spearheaded by the likes of Lacoste (the L.12.12 trio) and Ralph Lauren (Big Pony Collection).

The Dry by Superdry Fragrance Collection provides varying degrees of - wait for it - 'dryness', whether in the form of an aromatic-woody juice (Dry), a fresh-citric concoction (Double Dry – the clear favourite) or a more seductive blend of vanilla, lavender and iris (Dry Oil).

The very antithesis of those oceanic summer scents, this collection is drier than a cork leg. Brownie points for the bottle design, which mirrors Superdy's rough and ready aesthetic perfectly.

The Dry by Superdry Fragrance Collection costs £55 RRP for 100ml; superdry.com

Find our expert Ahmed Zambarakji on theexfoliator.com

Related

fragr.jpg

Master Hairdresser Inspires New Scent

Grooming_187_Sprayingpower.jpg

Spraying power

Comments

More

What to do when you’re going bald

We round up the best ways to deal with hair loss

by Jamie Carson
17 Oct 2016

New 3D printing technology could cure baldness

What a time to be alive...and bald

by Jamie Carson
10 Oct 2016

Winter's about to destroy your skin, here's how you can stop it

A guide to essential men's grooming that'll fight the cold

by Jamie Carson
04 Oct 2016

13 brilliant tattoos of Tim Burton movies

Dark Shadows not included, because that was garbage

by Jamie Carson
30 Sep 2016

Here's what your barber secretly thinks about you

We asked some (anonymous) hairdressers just what they think of you

by Jamie Carson
28 Sep 2016

15 famous faces with and without beards

It's official, beards do make you look better - and here's proof

by Jamie Carson
26 Sep 2016

12 hair care tips you need to know

The simple daily mistakes that could be damaging your barnet

20 Sep 2016

Meet the celebrity tattooist who sets his work on fire

We sit down with Scott Campbell to discuss his anarchic life of tattooing

by Jamie Carson
16 Sep 2016

Beards officially make you sexier, says science

Just make sure you wipe the cereal milk from it in the morning

by Jamie Carson
14 Sep 2016

Are you making any of these common grooming mistakes?

Ensure you're not falling victim to any of these schoolboy errors

by Paddy Maddison
13 Sep 2016