The five-pocket denim jean has been the ubiquitous, wardrobe- defining style staple for men for the best part of a century.
In celebration of this hardwearing fabric’s attributes, Italian-based jeanswear aficionado Diesel has launched a new signature fragrance (available from 4 May) inspired by the timeless qualities of this universally lauded cloth.
Fuel For Life Denim’s bottle is ‘dressed’ in a contour-hugging, raw-seam, stonewashed blue denim pouch. Aimed at a more youthful audience than its namesake signature fragrance, a base of star anise, raspberry and lavender combines with top notes of pink grapefruit for an invigorating citrus experience.
Fuel For Life Denim (For Him): £37.50 for 50ml, £45 for 75ml by DIESEL; 0845-070 8090
(Images: Sam Armstrong)