We like our watches, like we like our Kit-Kats: Chunky. As such the Premium G collection is of serious interest.
These hefty, high end offerings are engineered to the triple 10 concept, i.e 10 bar water resistance, 10 year battery life, and able to withstand a 10 metre drop.
The watches are constructed using state of the art technology, combining precisely engineered components screwed together for top strength and rigidity. G-Shock boast: "The purest ores combine with finest carbon to produce the highest quality metal alloys, which are heat treated and sealed to protect up to 20 Bar. Smart, tough solar movements correct themselves when displaced by severe impact."
Which sounds wonderful, if we knew exactly what they mean. Either way, we want one. Prices start at £135 and rise to £650 and watches are available at Goldsmiths stores nationwide. www.g-shock.co.uk