Is there a brand out there that exudes class, style and sophistication more universally than Ralph Lauren? Probably not, and now for the first time ever they're giving you the opportunity to put your own personal touches to items from their iconic Polo range.
To mark the opening of their new flagship Polo store on Regent Street last month - the only Polo-only store in Europe - Ralph Lauren have introduced a custom shop, both online and in the store itself. The Regent Street shop is currently the only place in the world offering this feature, so if you really want to set yourself apart from the crowd then we suggest that you get yourself down there!
The custom shop encourages you to put your mark on Polo items such as blazers, bags, Oxford shirts and of course, the iconic Ralph Lauren polo shirt. How about a Polo Bear cap with your name on it? Or if you want to go full Alan Partridge then why not try a RL blazer with a crest? All of that and more is possible at the custom shop where you can add not just your name or a crest, but also, bears, dogs and county flags. It's the perfect chance to own a one of a kind Ralph Lauren piece and let's face it, it's fun too!
So if you'd like to put your mark on a truly classic item of clothing from a truly classic brand then head down to the new Polo Ralph Lauren shop at 167 -173 Regent Street to grab yourself a piece of history.