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Umbro gets a contemporary update with new Henry Holland collection

2016_06_29_UMBRO_HOUSE_OF_HOLLAND_LOOKBOOK_SHOT_09_013.jpg

Football fashion is seeing a revolution at the minute. No longer is it just hoodies and battered adidas Originals: first football scarves got a premium streetwear overhaul, and now retro sports brands are updating their look for modern times, with Umbro teaming up with House of Holland for a new collaboration of updating some sports classics.

Combining the sporting heritage of Umbro with Holland's eccentric eye for design, this 24-piece collection takes elements of terrace fashion (heavy branding, vertical stripes, co-ords) and revamps them with with snakeskin, polka dots, and brash colourways.

"I love the fact that Umbro is a Manchester brand, that it's so connected with football culture, and not just another lifestyle brand with a sportswear element,” said Holland, praising the iconic brand started in Wilmslow in 1924.

So at least if you punch a horse at a rival Northern football match, you’re going to look absolutely slick for the cameras.

The collection has started dropping in now at House of Holland, starting from £61

Umbro 2

Polka dot t-shirt, £61; polka dot shorts, £69

Umbro 3

Snakeskin top, £75; snakeskin shorts, £61

Umbro 4

Sweatshrit, £93; joggers, £81

Umbro 6

Striped t-shirt, £61

Umbro 7

Snakeskin top, £75

Umbro 7

Polka dot sweatshirt, £81

Umbro 8

Bomber jacket, £299

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