Jump to Main ContentJump to Primary Navigation

The 100 day shirt

100 days shirt HERO.jpg

You'd be forgiven for thinking that wearing anything for over a week, let alone 100 days, would be a little smelly.

But that's not necessarily true. A new shirt created by Wool&Prince can be worn for 100 days and requires no washing and promises no wrinkles and no odor.

While that's a rather bold statement, it's all to do with the technology of the material. Instead of using the traditional cotton, they've opted for wool. Now, that may seem like a crazy, not to mention itchy, idea but there's a very good reason why it works.

They use fine wool rather than the thick, only-good-for-jumpers yarn, which means the fibres also resist tearing and can bend back on themselves more than 20,000 times without breaking, so it lasts much longer than cotton, which breaks after 3,200 bends.

Wool can also snap back into shape easier than cotton, which is the whole no wrinkles bit covered. And finally, wool is better at absorbing moisture, allowing any sweat to evaporate much quicker, preventing body odor from developing.

Still not convinced? One of the founders Mac Bishop even put the shirt through its paces and tried the 100 day challenge, with a successful result.

Just think of all the money you'll save on laundry.

Each shirt costs £63 ($98). Head to woolandprince.com for more details, or visit their Kickstarter page here.


Pee Wee Herman.jpg

Pee-Wee Herman Cycling Suit


30 T-Shirts on Film


The sweat-proof summer shirt



The strongest street style from Paris Fashion Week

And how you can get the look for a lot less money

by Jamie Carson
23 Jan 2017

50 Worst Football Kits Ever

A fashion-free zone

by Dave Fawbert
23 Jan 2017

Supreme’s new Louis Vuitton collab might be its best yet

Warning: you're going to want all of it

by Jamie Carson
20 Jan 2017

Alexander McQueen’s new lookbook has serious Royal Family vibes

Born to be 'Wilde'

by Jamie Carson
19 Jan 2017

Frank Carter picks his greatest frontmen and women of all time

The punk icon selects Nick Cave, Iggy Pop and more

16 Jan 2017

13 coats and jackets to prepare you for the snowy weekend

The layers you need to hibernate in when the snow starts to fall

by Jamie Carson
11 Jan 2017

Boy George, Rami Malek and A$AP Rocky star in new Dior campaign

The new romantic legend looks slick AF

by Jamie Carson
11 Jan 2017

These are the 7 trends every man will embrace in 2017

From cowboy to punk, these are the key styles you'll be investing in this year

by Jamie Carson
10 Jan 2017

Win your very own bespoke tweed jacket from Huntsman

How to be in with a chance of owning a piece of Savile Row style

10 Jan 2017

The slickest street style shots from London Fashion Week Men's

The real action happens outside the shows

by Jamie Carson
10 Jan 2017