Jump to Main ContentJump to Primary Navigation

Guy Ritchie and Ted Baker's new shoppable short film demands your attention


Some welcome news for men with a love for classic spy cinema, British style and shameless puns.

Full time cheeky chappy and occasional filmmaker Guy Ritchie has executive produced a short new shoppable film in conjunction with Ted Baker. Directed by Crowns & Owls, it's got Ritchie's imprints all over it. What's more, happen to like anything you see being worn, just click it and buy.

The four minute video focuses on agents being called together by their leader T.E.D in London after some sartorial garments were stolen by a villain called Needle, and they are recruited to apprehend him. Not exactly the North Korean nuclear crisis, but, weirdly, it works. Possibly helped by the fact Ritchie was the same man behind the recent glossy big screen reboot of The Man from U.N.C.L.E. but definitely because the sartorial value is off the charts.

It also features some fantastic names, such as Manny Quinn and Penny Loafer, and you can shop all their AW16 looks at the touch of a button, from camel coats to leather satchels to tailored suits, which are added to your shopping bag while the short film plays on.

The unashamed puns puns are enough reason alone to watch the video, so check it out over at Ted Baker now



Cool tracksuits that won’t make you look like a football hooligan


You can now use a moisturiser made from snail liquid


Don't worry about aging, here's proof that style doesn't fade after 40



Supreme’s new Louis Vuitton collab might be its best yet

Warning: you're going to want all of it

by Jamie Carson
20 Jan 2017

Alexander McQueen’s new lookbook has serious Royal Family vibes

Born to be 'Wilde'

by Jamie Carson
19 Jan 2017

Frank Carter picks his greatest frontmen and women of all time

The punk icon selects Nick Cave, Iggy Pop and more

16 Jan 2017

13 coats and jackets to prepare you for the snowy weekend

The layers you need to hibernate in when the snow starts to fall

by Jamie Carson
11 Jan 2017

Boy George, Rami Malek and A$AP Rocky star in new Dior campaign

The new romantic legend looks slick AF

by Jamie Carson
11 Jan 2017

These are the 7 trends every man will embrace in 2017

From cowboy to punk, these are the key styles you'll be investing in this year

by Jamie Carson
10 Jan 2017

Win your very own bespoke tweed jacket from Huntsman

How to be in with a chance of owning a piece of Savile Row style

10 Jan 2017

The slickest street style shots from London Fashion Week Men's

The real action happens outside the shows

by Jamie Carson
10 Jan 2017

The best dressed men from the 2017 Golden Globe Awards

Iggy Pop wearing a tuxedo is disturbingly cool

by Jamie Carson
09 Jan 2017

The best menswear from the January sales

Brighten up the most depressing month of the year with some new threads

by Jamie Carson
04 Jan 2017