London Fashion Week has become notorious for bloggers standing outside shows they don't have a ticket for in bat shit crazy outfits for the sole purpose of ending up on a street style page. For shame!
Of course LFW should celebrate individuality and creativity, but when fashionistas rock up in neon onesies and creepy face masks, you know it's just to boost their Instagram likes.
But we're here to prove that the most stylish week in the world should still be appreciated by everyone, not just the Vogue elite. From guys on the street, to premium brands, to party goers just looking to score some free booze, LFW is full of credible style that can be worn normally on a day to day basis, not just in some fluorescent Eighties nightmare.
Camelwalk > catwalk
It's OK, you can look, it's only a camel coat. Nothing to be afraid of, right? Maybe the pyjama top might not be for the average guy, but this reclaimed retro overcoat from the days of Only Fools & Horses is now a modern staple in menswear, and not just for Canary Wharf yuppies anymore.
If you've recently won the Eurmillions, good on you. But if you don't have a spare couple of grand lying around, you can get a camel coat for a lot less at Topman.
X-Men to A-List
This is how you subtly boost your style without having your mates take the piss out of you at the pub for wearing a fedora. A simple addition of a mod style zip up polo underneath a leather jacket with a bomber shape takes a less is more approach to a front row look, proving that you don't have to wear sunglasses and a floppy hat to belong at a Burberry show.
Want to cop a leather bomber Like Hoult's? You can over at All Saints.
Australian Buying Director Justin O'Shea has become one of the most stylish men at global fashion weeks, championing simple and timeless tailoring as well as classic menswear pieces such as the leather jacket, which he takes a step further here with a crocodile effect, smartening it up with some paste lblue suit trousers and monk strap shoes, topped off with his signature aviator sunglasses.
If you're not ready to dive into the world of reptilian jackets, then just start off with a pair of sartorial monk strap shoes from Dune.
Word on the street
Street style has become just as popular as what's showing on the catwalk, because it's what real people are wearing. Sure it's cool to watch what Creative Directors are dictating to us what is going to big for the next year, but seeing what looks good on actual men who don't have imploding cheek bones and not a hair on their body just seems a lot more natural.
Feeling this casual streetwear look? Start layering up with a hoodie underneath your coats for the new season with a longline version from ASOS.
Best dressed gang award goes to...
Model Nick Offord, Made In Chelsea star Oliver Proudlock and men's designer Joshua Kane show that if you hang around outside a shop in fine tailored suits rather than trackies, the result can be quit different.
London Fashion Week and London Collections Men have been paramount in reviving the smart look, as a decade ago guys wouldn't dream of stepping outside the house in a full suit unless they were going to work. Now men wear a waistcoat just to pop out for the milk.
You don't have to like his show to love Ollie's look, so go double breasted with your blazer over at Joshua Kane Bespoke.
Jack the lad
See, not all models are dangerously think with the facial features of a nine year old. Jack Guinness, one of the UK's finest male models, sports a salt 'n' pepper beard and the physique of your normal every day lad in a beaten leather jacket at the Burberry X Dazed Magazine party. Well, we doubt he has the beer gut, but still...
Work(wear) it, baby
Oliver Spencer is always one of the highlights in terms of menswear, because everything he produces is wearable on the street. There's no exposed genitals, no obscene colours, no fainting models, just timeless workwear with relaxed shapes cut in premium fabrics.