Jump to Main ContentJump to Primary Navigation
Top

Scratch And Sniff Denim

jeans.png

If you don’t want that ideal pair of jeans to lose their just-bought lustre you don’t wash them, right? Exactly. However, washing machine abstinence can bring its own set of problems. Namely, a damp, tramp-like odour. Talk about a dilemma.

Thankfully, Naked & Famous Denim reckon they’ve hit upon the perfect solution. The quirky Japanese purveyor of denim has designed a pair of scratch and sniff raspberry scented jeans. We kid you not.

When things start to get a bit hobo, you just scratch the old denim and before you can say Shoreditch hipster, your jeans release a raspberry scent and all is well in the world once more. Apparently it’s all thanks to a coating of micro capsules that contain perfume which is baked into the jeans.

Selfridges is among the stockists of this wacky invention.

Related

drum machine.png

The drum machine t-shirt

superman-emblem-tattoos.jpg

Superman switches to jeans

066786-67windproof.jpg

Uniqlo's windproof jeans

Comments

More

Supreme’s new Louis Vuitton collab might be its best yet

Warning: you're going to want all of it

by Jamie Carson
20 Jan 2017

Alexander McQueen’s new lookbook has serious Royal Family vibes

Born to be 'Wilde'

by Jamie Carson
19 Jan 2017

Frank Carter picks his greatest frontmen and women of all time

The punk icon selects Nick Cave, Iggy Pop and more

16 Jan 2017

13 coats and jackets to prepare you for the snowy weekend

The layers you need to hibernate in when the snow starts to fall

by Jamie Carson
11 Jan 2017

Boy George, Rami Malek and A$AP Rocky star in new Dior campaign

The new romantic legend looks slick AF

by Jamie Carson
11 Jan 2017

These are the 7 trends every man will embrace in 2017

From cowboy to punk, these are the key styles you'll be investing in this year

by Jamie Carson
10 Jan 2017

Win your very own bespoke tweed jacket from Huntsman

How to be in with a chance of owning a piece of Savile Row style

10 Jan 2017

The slickest street style shots from London Fashion Week Men's

The real action happens outside the shows

by Jamie Carson
10 Jan 2017

The best dressed men from the 2017 Golden Globe Awards

Iggy Pop wearing a tuxedo is disturbingly cool

by Jamie Carson
09 Jan 2017

The best menswear from the January sales

Brighten up the most depressing month of the year with some new threads

by Jamie Carson
04 Jan 2017