Despite the continuing summer sun, autumn is on its way and where better to look for your style inspiration than the iconic Pretty Green label.
The Liam Gallagher-fronted clothing line has revealed their look for autumn/winter 2013, and to celebrate the continuing renaissance of pure analog listening, the campaign is entitled 'The Vinyl Revolution' - taking cues from the role of the record store as the epicentre of personal style. The 1970’s saw the record store become the coolest place to be, as the independent stores became a thriving community for likeminded people to hang out and share a love for music; Pretty Green brings this love of the physical product, and the social side of experiencing it bang up to date.
We've got three exclusive images below, together with an exclusive behind-the-scenes video, so you can see what went on when Pretty Green filmed the AW13 campaign video. Soundtracked, naturally, by Liam's own Beady Eye, and filmed on location at iconic British record shops - Sounds of the Universe and Music Goods Exchange in London - this campaign captures the resurgence of vinyl in a vintage style campaign.
Visit www.prettygreen.com to view the latest collection; prices start from £35