Jump to Main ContentJump to Primary Navigation
Top

Pop artist influences premium denim

hero_189_style (2).jpg

Think of the icons of US culture — Shell Oil, 7-Eleven, Budweiser. Well, we’re sad to tell you they are (in order) Dutch, Japanese and Belgian thanks to either their parent companies or big money buyouts. Wrangler, however, remains proudly American.

And the spring/summer collection of the denim expert’s high-end Blue Bell line was designed to celebrate this 100-year heritage. As a result, every item was manufactured in the United States. This initiative is continuing for autumn/winter and is going a step further by taking inspiration from some of the bold colours seen in modern US pop art.

To do this, Wrangler has collaborated with scrap-metal sculptor David Buckingham (pictured top right). Admittedly, it’s a name you’re unlikely to know, but his work has been snapped up by stars such as Seth Rogen and Gwen Stefani.

He specialises in repurposing abandoned cars or turning road signs into wall sculptures. One series is even devoted to the guns used by famous American assassins while another uses pop culture phrases such as, “Come on baby light my fire.”

But this collaboration isn’t limited to just influencing bold-coloured denim. There are also graphic T-shirts (the Stars & Stripes, a rodeo rider) and a leather biker jacket.

Shirts start at £85, with jeans from £120. A small price to pay for something that is as iconic and American as apple pie. Although, that actually originated in 14th-century Britain.

Wrangler-europe.com

Related

hero coloured jeans.jpg

Bold Australian denim hits Britain

jeans.png

Find Your Ultimate Jeans

066786-67windproof.jpg

Uniqlo's windproof jeans

Comments

More

Here's what to wear this summer to hide your sweat patches

Nobody will ever know

by Gary Ogden
09 May 2017

Check out Stance's new line of lairy Fresh Prince socks

Sock it to 'em

by Gary Ogden
28 Apr 2017

Want some jeans with built-in mud splatters? That’ll be £350

Sorry, how much was that again?

by Tom Victor
27 Apr 2017

6 reasons to take Spanish fashion seriously

ShortList’s style director Adrian Clark picks his menswear highlights from 080 Barcelona fashion week

by Adrian Clark
15 Feb 2017

Supreme channels somebody called Barack Obama in new collection

Never heard of him, tbh.

by Sam Diss
15 Feb 2017

The 10 Hottest Trainers for February 2017

Time to break open the Thomas the Tank Engine piggy bank, lads...

by Sam Diss
10 Feb 2017

Menswear brands you need to know in 2017

We reveal the labels you'll be dropping serious dollar on this year

by Jamie Carson
02 Feb 2017

The best dressed guys at London's Jacket Required menswear show

Find out where you can steal their looks from without breaking into their property

by Jamie Carson
31 Jan 2017

Valentine's Gift Guide 2017: what to buy the man in your life

Some very good hints to drop to your loved one

by Jamie Carson
26 Jan 2017

ASOS release vintage Romeo & Juliet inspired collection

A stylish homage to the 1996 Leonardo DiCaprio version

by Jamie Carson
25 Jan 2017