Jump to Main ContentJump to Primary Navigation

Paul Smith's custom jeans


Paul Smith’s Custom made Raw Denim Jeans Service

Whichever way you look at it a premium quality selvedge jean, cut from raw denim is a purchase that requires investment. All the more reason, then, that you end up with the perfect pair. Paul Smith’s new Soho based store is the first shop opened by the designer with an exclusive custom jeans service, offering a choice of drainpipe, tapered, standard or classic fits to exact waist size and length.

Eight exclusive cloths, from classic indigo’s to super heavy slub denim, cherry red and rainbow selvedge are available in a natural and unwashed raw state (rinsed versions of each of the fabrics are also offered). Customised with a range of trims, including stitch thread colour, leather back patch, rivet and stud details and six custom designed pocket bags in classic stripe, geometric prints and a specially commissioned ‘parody’ of Soho illustration.

Prices from £250-£370 and delivered within 4 weeks: Paul Smith, 46 Beak street, London W1F 9RJ: 020-7287 9998




Raw Denim: an owner’s manual


Behind The Scenes on the MODE 6 Shoots


Smarten Up Your Wardrobe



The 15 best caps in movie history

We count down the best in casual headwear from the big screen

by Jamie Carson
12 Jul 2017

This Kim Jong-un romper, and it's worse than you can even imagine

You will never unsee this

by Tom Victor
16 Jun 2017

Here's what to wear this summer to hide your sweat patches

Nobody will ever know

by Gary Ogden
09 May 2017

Check out Stance's new line of lairy Fresh Prince socks

Sock it to 'em

by Gary Ogden
28 Apr 2017

Want some jeans with built-in mud splatters? That’ll be £350

Sorry, how much was that again?

by Tom Victor
27 Apr 2017

6 reasons to take Spanish fashion seriously

ShortList’s style director Adrian Clark picks his menswear highlights from 080 Barcelona fashion week

by Adrian Clark
15 Feb 2017

Supreme channels somebody called Barack Obama in new collection

Never heard of him, tbh.

by Sam Diss
15 Feb 2017

The 10 Hottest Trainers for February 2017

Time to break open the Thomas the Tank Engine piggy bank, lads...

by Sam Diss
10 Feb 2017

Menswear brands you need to know in 2017

We reveal the labels you'll be dropping serious dollar on this year

by Jamie Carson
02 Feb 2017

The best dressed guys at London's Jacket Required menswear show

Find out where you can steal their looks from without breaking into their property

by Jamie Carson
31 Jan 2017