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New Ben Sherman stores

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Coming up to Christmas, yes sorry we said it, shopping is going to feel like a sharp pain in every single part of your body.

So, you'll be rather grateful for those kind folk at Ben Sherman then as they're introducing a new approach to retail that should make the experience a whole lot less difficult.

Their Carnaby Street store is getting a re-launch, as seen in the images above, which will feature an interactive display where shoppers can "command" articles to come forward for inspection, a skilled group of 'Shirtelliers' (experts in shirts) and a selection of carefully sourced vintage furniture and lighting fixtures.

Their new Portobello Road store, as seen in the images below, has taken over an antiques shop and will be retaining some of the original features and keeping branding to a minimum as well as giving the space a boutique feel with curios cropping up between items of clothing.

Both stores are open now.

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Vintage sportswear

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