Jump to Main ContentJump to Primary Navigation

London Collections: Grooming look of the day 2

Grooming look Day 2.jpg

Despite the fact that Donald Trump has a penchant for the comb over, this was one of the key looks from yesterday's shows. At Martine Rose, James Long and Christopher Shannon nerd styling was taken to a whole new level with models sporting deep side partings. We spoke to Dale Ted Watkins, grooming expert for Fudge on how to create the look.

Step by step

1. Apply Fudge Hot Hed Style Whip generously to wet hair

2. Use a thin comb to create a deep side parting just above the ear

2. Scrape hair over the head roughly and tuck loosely behind the ear

3. Finish by liberally applying Fudge Membrane Gas to hold a messy look at the roots and through the ends of the hair

Key Products

Fudge Hot Hed Style Whip - £13.95

Fudge Membrane Gas - £12.45

Fudge Matte Head Gas - £10.45

(Images: Mark Rabadan)


HERO 2.jpg

London Collections Round-Up Day 2

HERO 2.jpg

London Collections: Street Style


London Collections: Live Stream


The 15 best caps in movie history

We count down the best in casual headwear from the big screen

by Jamie Carson
12 Jul 2017

This Kim Jong-un romper, and it's worse than you can even imagine

You will never unsee this

by Tom Victor
16 Jun 2017

Here's what to wear this summer to hide your sweat patches

Nobody will ever know

by Gary Ogden
09 May 2017

Check out Stance's new line of lairy Fresh Prince socks

Sock it to 'em

by Gary Ogden
28 Apr 2017

Want some jeans with built-in mud splatters? That’ll be £350

Sorry, how much was that again?

by Tom Victor
27 Apr 2017

6 reasons to take Spanish fashion seriously

ShortList’s style director Adrian Clark picks his menswear highlights from 080 Barcelona fashion week

by Adrian Clark
15 Feb 2017

Supreme channels somebody called Barack Obama in new collection

Never heard of him, tbh.

by Sam Diss
15 Feb 2017

The 10 Hottest Trainers for February 2017

Time to break open the Thomas the Tank Engine piggy bank, lads...

by Sam Diss
10 Feb 2017

Menswear brands you need to know in 2017

We reveal the labels you'll be dropping serious dollar on this year

by Jamie Carson
02 Feb 2017

The best dressed guys at London's Jacket Required menswear show

Find out where you can steal their looks from without breaking into their property

by Jamie Carson
31 Jan 2017