What do Olympic athletes wear in their downtime? We mean other than packs of ice. This...
Now adidas has launched Villagewear, a collection of sports clothing to be worn by the British athletes at the London 2012 Olympic and Paralympic games, when they're not winning medals.
Designed by Stella McCartney, who was appointed by adidas as Creative Director of this project, the clothes are clean, smart and stylish, and they cater to the needs of the athletes when they are off field relaxing in the village. Most importantly the collection enables the athletes to still be recognisable as Team GB.
They worked with Stella McCartney to ensure the clothes would fit a wide variety of body types and suit all the athletes. We likey. Now fetch us some gold.
The Villagewear collection will be available in store from 18th May, prices from £30, adidas.com