If you thought London, Milan and Paris had the monopoly on influencing the way men dress on the European fashion landscape, you should think again. 080 Barcelona Fashion, Spain’s premier fashion week has become a credible showcase for some of the hottest design talent originating from the Catalan region… here are six menswear brands you should make yourself acquainted with.
Founded in 2010, this label is characterized by its use of top quality materials and great attention to detail. A combination of refined taste and the fusion of classical and modern, Erroz takes pride in the fact his collections are made from start to finish in his homeland of Spain. Erroz has garnered a number of awards during his career, including being selected in 2016 for the prestigious Woolmark Company Award to represent Spain in the European Regionals. For his autumn 2017 collection, modernist tailoring was fused with sportswear, in a mix of unorthodox fabrics, such as tweed, with velvet and glitter.
Inspired by the Mennonite community and its lifestyle, customs and values, Miro’s creative director, Albert Villagrasa’s autumn 2017 collection focused on artisan detailing and great care of detail. The monochrome color palette combined with golden details to represent the spiritual wealth of the Mennonite community, realized in luxury fabrics, such as silk, cotton, cold wool and taffeta were crafted into simple and straight lines that define the Antonio Miro look. Handmade ornaments such as embroidery and the inclusion of religious references, such as crosses on suits and shirts were among the many highlights.
Custo Barcelona was created at the start of the 80’s by the Dalmau brothers, Custo and David, following a long journey which took them around the world. On their way they discovered not only new horizons but also a huge swathe of artistic, cultural and philosophical influences. One of the elements that most attracted their attention was the style in California, expressed in the look of the surfers living to the south of the State, as well as the psychedelic nature of the northern part. The innovative fashion - full of color - that they found there impressed them, especially a style of T-shirts that did not exist in Spain at that time. Using this as a starting-point, the brand was launched under the name of Custo Line. The Dalmau brothers began to work learning as much as possible about printing techniques and their finishes, placing particular attention on the area of graphic design, with which they felt particularly comfortable.
To talk about Blame is to talk about Pablo Puig Gomar, young designer from Valencia. He studied design at Idep Barcelona and worked for the Bidjan Boris Saberi brand for two seasons. Driven by the idea of creating a single wardrobe with its own identity, he founded Blame in 2014. Through aesthetics, functionality and product quality, Blame aims to promote a form of expression, a universal language through which a single identity is established. His collections are designed and manufactured entirely in Catalonia. Versatile garments with clean, fresh designs that exude authentic street- wear spirit.
As a former student of Fine Arts and Fashion Design in Barcelona, Josep Abril combines his design work with teaching and has given classes and workshops in a number of design schools since 2009. He also does costume design work for the theater and the opera. Not only that – he’s been the recipient of many awards, some of the most notable being the First Prize for New designers at the Gaudí fashion show in 1991, the National GQ Best Men’s Designer Award in 2004, the “Barcelona is Fashion” Award to the Best Professional in 2008, and the Best Collection Award for fall/winter 2014/15 presented by the Generalitat of Catalonia during the celebration of 080 Barcelona Fashion in 2014. So you’d better know the man means business.
TORRAS, founded in 1951, has created an innovative concept of fashion in leather and knitwear. The brand designs to seduce in their unique style, beyond basic pieces of clothing, a way of understanding fashion that incorporates materials of the highest quality in leather, cotton, silk, linen, wool, cashmere and functional fabrics. The TORRAS collections, created in Caldes de Montbui, are now present in top stores in 40 countries, in cities like Barcelona, New York, London, Moscow and Shanghai. TORRAS exports 70% of its production, has showrooms in Milan and New York, and participates in major international fashion fairs.