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Robbie Williams/Farrell Store Exclusive


It is fair to say that Robbie Williams is at the peak of his powers: triumphantly rejoining Take That for their record-breaking Progress tour and album, before releasing the critically-acclaimed solo record Take The Crown, accompanied by a stadium tour of Europe.

Robbie follows that up with a new swing album, entitled Swings Both Ways - released on November 18th - but he's still found time to indulge in another of his passions, with the premium outerwear brand Farrell opening its first standalone Pop-Up Store in London.

Farrell is the brainchild of Robbie, together with creative director Ben Dickens, specialising in a modern take on classic coats and jackets. The store, in London's Earlham Street, will house the entire AW13 Farrell collection, and will run until February 2014.

Speaking exclusively to ShortList, Robbie commented, "I'm so pleased that we now have this opportunity to present the Farrell experience under one roof. It allows us to show exactly what we do and what we stand for. It's an exciting time for Farrell and I believe the pop up gives customers a real flavour of our brand vision. All my favourite pieces are here - from our brilliant De Mob coat and Parka, to a whole array of our new accessories. We're here for a good time not a long time - and we're definitely here for some great winter clothes."

Images of the store and the collection are below and head on over to farrell.com for more info.



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