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Everything you need to know about Kanye's new collection and where to buy it


Everything you need to know about Kanye West’s latest fashion venture 

It wouldn’t have been Kanye without a ridiculously long, does-this-collection-even-exist-anymore-of a wait. And good on him, eh? Because now everyone (depending on your preference for the future president of the United States) is scrambling around for a piece of the most eagerly-anticipated collaboration after it was unveiled at New York Fashion Week earlier this year. Officially dubbed Adidas Originals x Kanye West Yeezy Season 1, it finally dropped today after months of speculation. 

So is it worth the wait?


Well, the prices are still sky-high In the lead-up to the collection, Kanye repeatedly said he wanted to fight the stuffy world of high-fashion with affordable clothes. "You can have on a Zara pant, right? And a girl walks in with the Celine version, and you feel like shit. That is the problem. I’m talkin’ about us, the new slaves, the people who love fashion," he told Zane Lowe two years ago. 

Yet nothing from Season 1 costs less than £80. Fancy a cotton tank? That'll be £118. Like the look of the Yeezy destroyed sweater? It’ll set you back a whooping £1500. If you’re looking to buy a pair of tracksuit bottoms or shorts, be prepared to spend as much as £335. The outerwear options – where Kanye arguably shines as a designer – include a £2350 shearling bomber jacket and £2835 for the long shearling coat. It costs a lot to look like Kanye.


Still, you’ve got new Yeezy footwear to be contending with: the 950 Boots come in a variety of colours and cost £365, alongside the Boost 750s and 350s (regularly spotted on the feet of The Weeknd and every member of the Kardashian family). 

Despite plenty of criticism levelled at the rapper (“Kanye wants me to pay 3K to look like an extra on the Walking Dead” one particularly impressed fan tweeted), one thing’s for sure: this collection won’t be around for long.

Available to buy now in-store at THE Adidas Originals flagship store, 15, Fouberts Place, London, W15 7QB, Selfridges in London, Birmingham and Manchester, and at all the stockists on the map below.



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