Jump to Main ContentJump to Primary Navigation
Top

Duffer Of St George launches new collection

duffer image.jpg

If you’re not a wealthy Wall Street trader (and ShortList’s distribution network suggests you’re not), then you probably don’t summer in The Hamptons. Or use the phrase ‘summer in’ instead of ‘go on holiday to’.

Still, that doesn’t mean its preppy uniform is something that you should miss out on as well — especially now that Duffer Of St George has given it an unmistakably English twist, with chinos starting at £39.99 and T-shirts from £14.99.

Duffer has also moved away from using alpha-male models in its ad campaign, instead hiring a selection of British talent, including The Firm’s Calum McNab (pictured), Charlie Creed-Miles (Nil By Mouth) and Adam Deacon (Kidulthood), to front its ads.

This has helped the brand soar in popularity, but that’s also thanks to the distinct style on evidence in this collection — a union of British streetwear and upmarket US design. That won’t look out of place in either setting.

Available from JD Sports and Scotts

Related

Style_187_Lyleandscott.jpg

Lyle & Scott's new range

style1.png

Travel Fashion

hero_jacket.jpg

Baracuta's waxed cotton Harrington

More

Farah's AW17 clobber takes classic London style and runs with it

The iconic British label heads for the colder months in style

by Sam Diss
18 Aug 2017

Supreme's FW17 collection is here, and it's quite grown-up actually

Well, slightly more

by Sam Diss
14 Aug 2017

Blood Brother's Selfridges: Music Matters capsule channels 90s rave

The graphics feature a retrospective of club night flyers.

by Sam Diss
11 Aug 2017

Why do we love 90s football shirts so much?

Taking a look at a classic era

by Will Magee
08 Aug 2017

Andre 3000 stars in sportswear for Tretorn's new collection

Outkast legend shows off his sense of style

by Sam Diss
02 Aug 2017

Percival's colourful Umami collection has us ready for autumn

Because you can't rely on the British sunshine

by Sam Diss
01 Aug 2017

James Bay's first TOPMAN collection is a slice of rock-star cool

And yes, there's a cool hat

by Sam Diss
01 Aug 2017

adidas announce the #EQT Cushion ADV in 3 region-specific colourways

Exciting news about one of the brand's newest (and coolest) trainers

by Sam Diss
31 Jul 2017

Tyler, the Creator & Converse drop full One Star x Golf le Fleur range

Dress like a Flower Boy this summer

by Sam Diss
28 Jul 2017

New Balance's release ace new trainers to celebrate 35th anniversary

Brand's four new trainers honour Flimby, the west Cumbrian town they're made in

by Sam Diss
26 Jul 2017