Jump to Main ContentJump to Primary Navigation
Top

Austin Reed reinvents casualwear

Austin Reed.jpg

Ever since the dawn of time (or at least the dawn of invitations), the phrase ‘smart casual’ has invoked trepidation in the hearts of most men. The decree is applied to nearly every social engagement, yet its definition remains unclear. Are trainers acceptable with chinos? Is a polo shirt too informal? Will tracksuit bottoms work with a blazer? OK, maybe not the last one, but finding the right balance can be tough.

Thankfully, high-street suit specialist Austin Reed has taken it upon itself to solve this sartorial conundrum once and for all. And, as you can see from the exclusive image above, the results are hugely encouraging.

Building on the huge popularity of its Red Formal range, the retail giant is set to launch Red Casual later this month. Featuring sheened denim shirts, cotton puppy-tooth trousers and some devilishly dapper chinos and scarves, the collection offers a fresh, sophisticated take on the traditional casualwear staples. There are even city shorts, available in alternative lengths, to herald the distant approach of warmer weather.

Aside from the general sleekness of the pieces, however, it’s the minor details that make Red Casual truly stand out. Floral-lined cuffs and gingham collars adorn slim-fit shirts, and frustrated geography teachers will be pleased to learn the camel linen herringbone jacket even boasts stylish elbow patches.

And most excitingly, the collection won’t break the bank. A textured plain shirt will set you back just £65, while the navy cotton jacket comes in at £225. A welcome treat for both your wardrobe and your wallet.

Austinreed.co.uk

Related

615x330_style_catwalk_270910.jpg

London Fashion week highlights

More

Farah's AW17 clobber takes classic London style and runs with it

The iconic British label heads for the colder months in style

by Sam Diss
18 Aug 2017

Supreme's FW17 collection is here, and it's quite grown-up actually

Well, slightly more

by Sam Diss
14 Aug 2017

Blood Brother's Selfridges: Music Matters capsule channels 90s rave

The graphics feature a retrospective of club night flyers.

by Sam Diss
11 Aug 2017

Why do we love 90s football shirts so much?

Taking a look at a classic era

by Will Magee
08 Aug 2017

Andre 3000 stars in sportswear for Tretorn's new collection

Outkast legend shows off his sense of style

by Sam Diss
02 Aug 2017

Percival's colourful Umami collection has us ready for autumn

Because you can't rely on the British sunshine

by Sam Diss
01 Aug 2017

James Bay's first TOPMAN collection is a slice of rock-star cool

And yes, there's a cool hat

by Sam Diss
01 Aug 2017

adidas announce the #EQT Cushion ADV in 3 region-specific colourways

Exciting news about one of the brand's newest (and coolest) trainers

by Sam Diss
31 Jul 2017

Tyler, the Creator & Converse drop full One Star x Golf le Fleur range

Dress like a Flower Boy this summer

by Sam Diss
28 Jul 2017

New Balance's release ace new trainers to celebrate 35th anniversary

Brand's four new trainers honour Flimby, the west Cumbrian town they're made in

by Sam Diss
26 Jul 2017