Jump to Main ContentJump to Primary Navigation
Top

American beauty

untitled-5.jpg
untitled-3.jpg
untitled-2.jpg
new-logo.jpg

Your wardrobe is about to get a good deal cooler. And that’s because Blauer USA is arriving in the UK with its stunning AW14 collection, available in-store and online.

The iconic US brand is more than just a clothing company; Blauer stands for respect, self-assurance and pride. And that’s because Blauer has been making clothing for US police, law enforcement, firefighter and public safety professionals since 1935. Think how achingly cool US police shirts and padded jackets are and imagine owning a slice of that gloriously utilitarian style.

This is clothing that’s engineered for both style and substance, meaning uncompromising performance. Blauer protects and shields against the elements, while projecting an image of authority.

Blauer has forged its name by crafting reliable garments that rise to the occasion in every situation and circumstance, combating the cold, heat and water, without ever losing sight of comfort, lightness and fit.

Cruise, Van Mildert and Choice are just three UK stockists where you can buy Blauer, along with other select UK stores.

And of course, a hip launch requires a cool brand spokesman, and they don’t get much better than Jimmy Q, the man-of-the-moment model from Venice Beach, California.

To see Jimmy Q in the latest Blauer campaign, click here.

More

Farah's AW17 clobber takes classic London style and runs with it

The iconic British label heads for the colder months in style

by Sam Diss
18 Aug 2017

Supreme's FW17 collection is here, and it's quite grown-up actually

Well, slightly more

by Sam Diss
14 Aug 2017

Blood Brother's Selfridges: Music Matters capsule channels 90s rave

The graphics feature a retrospective of club night flyers.

by Sam Diss
11 Aug 2017

Why do we love 90s football shirts so much?

Taking a look at a classic era

by Will Magee
08 Aug 2017

Andre 3000 stars in sportswear for Tretorn's new collection

Outkast legend shows off his sense of style

by Sam Diss
02 Aug 2017

Percival's colourful Umami collection has us ready for autumn

Because you can't rely on the British sunshine

by Sam Diss
01 Aug 2017

James Bay's first TOPMAN collection is a slice of rock-star cool

And yes, there's a cool hat

by Sam Diss
01 Aug 2017

adidas announce the #EQT Cushion ADV in 3 region-specific colourways

Exciting news about one of the brand's newest (and coolest) trainers

by Sam Diss
31 Jul 2017

Tyler, the Creator & Converse drop full One Star x Golf le Fleur range

Dress like a Flower Boy this summer

by Sam Diss
28 Jul 2017

New Balance's release ace new trainers to celebrate 35th anniversary

Brand's four new trainers honour Flimby, the west Cumbrian town they're made in

by Sam Diss
26 Jul 2017