Jump to Main ContentJump to Primary Navigation
Top

The Watch That Tells You It's Time To Drink

original.jpg

There was once a time when watches just told the time. That was enough. They had one job and did it to everyone’s satisfaction. Then phones started putting the time on their home screen and nobody need an extra wrist encumbrance, so watches upped their game.

Now they play music, they tell the time with baffling displays of flashing lights that require several evening classes to decipher, and if they’re the Ish watch, they tell you when it’s time for a drink and help you open it.

The key purpose of the Ish watch is to tell you the exact minute you can reasonably have a beer, which it has defined as 5pm (this might cause some issues with employers of people who work beyond that hour). It has no numbers on it except 5, and the time is told by two blurry dots that only come into focus at the boozing hour, which is when your focus will begin to lapse. There’s also a bottle opener on the back.

Leaving aside the psychological ramifications of needing a watch that tells you when it’s time to drink and an opener literally always to hand, it’s a neat idea as novelty watches go. Although for the $150 it costs you could buy an awful lot of six-packs.

Related

watchhero.jpg

The President's Watch

basketball1hero.jpg

Awesome Basketball Tracking Watch

hero2.jpg

Beautiful Space Rock Watch

Comments

More

Every single picture of Future is your sunglasses inspiration

Fuck with the vision

by Sam Diss
22 May 2017

Ikea's blue bag has been made into a baseball cap

True Swedish style

by Dave Fawbert
05 May 2017

Ten great pairs of socks for you to wear this summer

Nobody likes ankles, anyway

by Gary Ogden
25 Apr 2017

6 pairs of cool but cheap sunnies because you lost your expensive ones

Nobody will know the difference

by Gary Ogden
11 Apr 2017

12 holdalls & suitcases you need to take on your next weekend getaway

Still stuffing your stuff in a JD Sports bag? It's time to change your ways

by Jamie Carson
08 Dec 2016

Football scarves: winter’s biggest accessory trend

Tame the cold evenings with these terrace-inspired beauties

by Jamie Carson
29 Nov 2016

13 street style shots of guys absolutely owning winter scarves

Boost your winter style credentials as well as making your grandmother proud that you're wearing multiple layers

by Jamie Carson
03 Nov 2016

Let the heavens bleed: brollies to make you crave the rain

Rain, rain go away? No thanks, let it pour with these slick men's umbrellas

02 Nov 2016

Bonfire Night scarves, hats and gloves to keep you from freezing

Winter is actually coming - this is not a Game of Thrones reference

by Jamie Carson
03 Oct 2016

John Mayer launches the world's most ostentatious jewellery range

Horrific doesn't even begin to cover it

by Jamie Carson
22 Sep 2016