How do you redesign the watch? The award-winning answer of Hygge is a bold one: get rid of its hands.
Rather than crippling the 3012 Series, the Danish group's radical move has produced a design that manages to be both stylish and as accurate as any hand-wielding timepiece.
Two discs adorn the 39mm face of the 3012 - the larger keeping a track of minutes with its simple arrow head, the smaller pacing the hours.
Okay, so the discs are basically large circular hands - but the unique design is worthy of any wrist, allowing for striking colour combinations that would clutter a more traditional face. Available on Amazon, you'll be hard pressed to find a more stylish watch for under £160.