Jump to Main ContentJump to Primary Navigation

Retina watches


Some people are easily spooked by eyes. Understandably so. They're sensitive, squidgy and used prominently in horror films.

While those ommetaphobes (Google it, it's a thing) might not be converted with these new pieces from Swatch, all others should hopefully feel pretty beguiled.

Designed by Rankin, the idea for the watches came from his eyescapes, which, as you might imagine, consist of extreme eye close-ups. It gives them a sort of psychedelic vibe and also makes us a little worried that we're constantly being watched. But maybe those two feelings are related...

There are eight new limited edition designs, which you can buy from the Swatch store here.


hero_omegawatch (2).jpg

A watch fit for an Olympian


Rotary's old-school diver


Funky watch



12 holdalls & suitcases you need to take on your next weekend getaway

Still stuffing your stuff in a JD Sports bag? It's time to change your ways

by Jamie Carson
08 Dec 2016

Football scarves: winter’s biggest accessory trend

Tame the cold evenings with these terrace-inspired beauties

by Jamie Carson
29 Nov 2016

13 street style shots of guys absolutely owning winter scarves

Boost your winter style credentials as well as making your grandmother proud that you're wearing multiple layers

by Jamie Carson
03 Nov 2016

Let the heavens bleed: brollies to make you crave the rain

Rain, rain go away? No thanks, let it pour with these slick men's umbrellas

02 Nov 2016

Bonfire Night scarves, hats and gloves to keep you from freezing

Winter is actually coming - this is not a Game of Thrones reference

by Jamie Carson
03 Oct 2016

John Mayer launches the world's most ostentatious jewellery range

Horrific doesn't even begin to cover it

by Jamie Carson
22 Sep 2016

The 20 best bags in the world right now

Looking for a new backpack or briefcase? Your search is over, we've got it in the bag

02 Aug 2016

20 rings and bracelets that’ll squash your fear of men's jewellery

The amazing men's jewellery that won't make you look like Del Boy

28 Jul 2016

10 pieces of headwear every man should own in their lifetime

Pork pie, fisherman, cowboy and more hats you should give a chance

by Jamie Carson
26 Jul 2016

Unique watches to impress your mates with

Make your friends jealous with TV changing functions, planet watching, health tracking and more

by Jamie Carson
20 Jul 2016