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Most annoying watch ever?

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A trusty timepiece is like a best friend. You want it to be clear and straightforward with you, and hopefully never run an hour behind.

With that in mind, let's examine the new watch from Nooka called the Zex. On first glance, it looks pretty slick. It has neat looking buttons, a minimalist style and comes in black, silver and gold. So far, so cool.

But take a second look. Where are the dials exactly? Well, instead of having the traditional area combining the hour, minute and second hands, you have to read the hour dial first (above, on the left), then head down to the bottom of the face to find out the minute and second.

Call us simple folk but we like our watches to tell the time in a relatively easy fashion. Details on purchasing right here.

Available November 5

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