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Is This The Coolest Herschel Bag Collection Yet?

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Take a quick stroll around any major world city right now and it may seem as if every man and his dog is wearing a Herschel backpack.
 
Note: we haven’t actually seen any dogs sporting the bags, it’s just a popular turn of phrase to use when something is universally popular; and if you’re now concerned that your fondness for the brand is being threatened by the urge to stand out from the crowd, we bring good news…
 
As clean as it is striking, this special 2015 collection pack has been produced in collaboration with Beauty & Youth United Arrow. Excuse the pun but it really does pack a visual punch thanks to tennis-inspired flashes of neon and deep navy pockets.
 
Still too mainstream for you? Well there’s even a bum-bag included, should you be uber hipster enough to try and pull the look off.
 
Though if you did have a style conscious canine, it'd be the ideal fit.
 
The Beauty&Youth United Arrows x Herschel Supply Co. 2015 collection will be on sale here from 31 January

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