Jump to Main ContentJump to Primary Navigation
Top

50 Cent Selling $100 Underwear

50cent2.jpg

He may be called 50 Cent but the entrepreneurial rapper has his eyes fixed firmly on the higher end of things.

And the latest product to receive his endorsement is the FRIGO Revolution Wear line, which sells luxury briefs for $100 (£64). He suggested on his Facebook page that the deal for his involvement was worth a staggering £78m (£50m).

50 went on Late Night with Seth Meyers to promote the item and put in a surprisingly accomplished attempt to justify the hefty price tag. They've been described as "insanely comfortable" and they're hand-stitched with luxury materials, featuring bonded construction, laser cut cooling vents and ergonomically placed mesh panels, which at least makes it sound like they might be worth the outlay.

Check out the promotional video and 50 Cent's talkshow appearance below, and head to the FRIGO website to find out more.

(Image: Rex)

FRIGO

Related

hero3.jpg

30 Banned Album Covers

hip-hop-hero.jpg

The 30 greatest hip hop albums ever

Tupac1.jpg

The 10 Most Dangerous Records Ever Released

hollywood-forever-rex (1).jpg

The 21 weirdest gig venues ever

bioplay1.jpg

50 Cent's smart earphones

jt.png

The 20 Best Clubs In Films

Comments

More

Football scarves: winter’s biggest accessory trend

Tame the cold evenings with these terrace-inspired beauties

by Jamie Carson
29 Nov 2016

13 street style shots of guys absolutely owning winter scarves

Boost your winter style credentials as well as making your grandmother proud that you're wearing multiple layers

by Jamie Carson
03 Nov 2016

Let the heavens bleed: brollies to make you crave the rain

Rain, rain go away? No thanks, let it pour with these slick men's umbrellas

02 Nov 2016

Bonfire Night scarves, hats and gloves to keep you from freezing

Winter is actually coming - this is not a Game of Thrones reference

by Jamie Carson
03 Oct 2016

John Mayer launches the world's most ostentatious jewellery range

Horrific doesn't even begin to cover it

by Jamie Carson
22 Sep 2016

The 20 best bags in the world right now

Looking for a new backpack or briefcase? Your search is over, we've got it in the bag

02 Aug 2016

20 rings and bracelets that’ll squash your fear of men's jewellery

The amazing men's jewellery that won't make you look like Del Boy

28 Jul 2016

10 pieces of headwear every man should own in their lifetime

Pork pie, fisherman, cowboy and more hats you should give a chance

by Jamie Carson
26 Jul 2016

Unique watches to impress your mates with

Make your friends jealous with TV changing functions, planet watching, health tracking and more

by Jamie Carson
20 Jul 2016

You can own Jared Leto's jewellery from Suicide Squad

The Great Frog created bespoke gold pieces for Jared Leto's character

by Jamie Carson
18 Jul 2016