ShortList’s style director, Adrian Clark, predicts which pieces form the high-street/designer alliance will be the instant ‘sell-out’ successes
High end fashion at high street prices - that's the ticket.
And if previous designer collaborations are anything to go by, H&M’s latest partnership - the much anticipated, talked, and tweeted about association with the Parisian label du jour, Balmain (designed by Olivier Rousteing) - will exceed all projected trading targets and sell-out within minutes of hitting the selected stores that will be stocking it and online when it goes on sale at 9am tomorrow morning.
While H&M are reluctant to release actual figures, it doesn’t take an MA in business to work out queues around-the-block hours before the store’s doors open – as was witnessed when the Swedish retail giant teamed up with Versace, Alexander Wang, Karl Lagerfeld and Margiela, equate to healthy profits but a lot of disappointed customers who wished they had got up and got in line just that little bit earlier.
Given the build up to this collection has been the most hyped and social media commentated of any that H&M have released to date we felt obliged to flag up the five key items from the 40-piece menswear collection (including accessories) that are sure to sell out.
All you need to do is set your alarm clock.
The collection goes on sale at selected H&M stores and online at 9am November 5th; Hm.com