Jump to Main ContentJump to Primary Navigation
Top

5 items to buy from Balmain X H&M before they sell out

ShortList’s style director, Adrian Clark, predicts which pieces form the high-street/designer alliance will be the instant ‘sell-out’ successes 

High end fashion at high street prices - that's the ticket.

And if previous designer collaborations are anything to go by, H&M’s latest partnership - the much anticipated, talked, and tweeted about association with the Parisian label du jour, Balmain (designed by Olivier Rousteing) - will exceed all projected trading targets and sell-out within minutes of hitting the selected stores that will be stocking it and online when it goes on sale at 9am tomorrow morning.

While H&M are reluctant to release actual figures, it doesn’t take an MA in business to work out queues around-the-block hours before the store’s doors open – as was witnessed when the Swedish retail giant teamed up with Versace, Alexander Wang, Karl Lagerfeld and Margiela, equate to healthy profits but a lot of disappointed customers who wished they had got up and got in line just that little bit earlier.

Given the build up to this collection has been the most hyped and social media commentated of any that H&M have released to date we felt obliged to flag up the five key items from the 40-piece menswear collection (including accessories) that are sure to sell out.

All you need to do is set your alarm clock.

The collection goes on sale at selected H&M stores and online at 9am November 5th; Hm.com

Related

1.jpg

Everything you need to know about Kanye's new style collection

Comments

More

Nike's new 'Pale Grey' Air Max 95 is its best yet

Get your Crep Protect order in

by Sam Diss
27 Jun 2017

LANVIN channels messy cool with cracking new collection

Time to perfect the art of not giving a shit

by Sam Diss
26 Jun 2017

How to pick sunglasses to suit your face shape

Some shapes just look better than others, and here's why...

by Will Grice
23 Jun 2017

Ralph Lauren Purple Label's new suiting collection is incredible

The Polo boys are back to reassert their claim as the kings of suiting

by Sam Diss
21 Jun 2017

Italian designer Fendi is the new king of jackets and coats

We know it's warm, but it's time to start planning for winter

by Sam Diss
21 Jun 2017

How to wear shorts and not look like an idiot

There are rules, but it's not as hard as you think...

by Sam Diss
19 Jun 2017

adidas collab with Shoe Surgeon on beautiful/expensive astros

Here's what £543 will get you for your next kickabout

by Sam Diss
19 Jun 2017

M.C. Overalls release killer jacket collab with beer bros Beavertown

Get the bloody beers in

by Sam Diss
19 Jun 2017

The 15 best summer suits for under £400

You know that wedding you're dreading? We've got you sorted

by Will Grice
16 Jun 2017

This Kim Jong-un romper, and it's worse than you can even imagine

You will never unsee this

by Tom Victor
16 Jun 2017