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WWF's brilliant new extinction campaign

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This wonderful and thought-provoking awareness campaign draws attention to the idea that “Extinction can’t be fixed”.

It shows, as you can probably tell, because you're a grown man and can work these things out, animals parked in garages with baffled mechanics unable to fix their mankind-caused problems.

The campaign is by BBDO, Spain. Bien cocido, BBDO.

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