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VIDEO: Old Spice Muscle Music

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Okay so while their impressive re-brand might not have caused you to actually start wearing Old Spice, you've got to hand it to them for an impressive run of viral gold.

That run reaches a new peak with this awesome 'Muscle Music' campaign. Former NFL player Terry Crews uses his muscles to create music and then gives you the chance to do the same.

Somewhere in the world, the original Old Spice Guy is launching a suitable smug response...

(Image: Vimeo)

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