Jump to Main ContentJump to Primary Navigation
Top

VIDEO: New Nike ad offers a real world video game

gameon.jpg

As well as providing us with unbeatable sportswear and the endless pub debate on how their name should really be pronounced, Nike are also rather skilled at making damn fine adverts.

Their latest is quite the humdinger.

Presenting the world as a real life video game, the 'Game On, World' ad taps into our not-so-secret desire to live the life of Super Mario, but without all the actual plumbing work.

But please don't try this yourself. You will literally die.

(Image: YouTube)

Related

pacman.png

VIDEO: Pac-Man in real life

aledlewis02.jpg

Video game icons escape

8-bitscapes-PacManhattan-SpeedysRevenge-992-72dpi.jpg

Video games vs reality: the sequel

Comments

More

Why the new "Tube Chat" badges are an affront to humanity

This has to stop by Dave Fawbert

29 Sep 2016

Brilliant illustrations sum up the struggles of adult life

Some genius art we can all relate to

29 Sep 2016

Viagra coffee is your new favourite stiff drink

Not good at rising in the morning? Then this is for you

29 Sep 2016

Science has finally found a cure to garlic breath

It's about time

28 Sep 2016

Danny Wallace on what to do when you forget someone's name

28 Sep 2016

You can now punch ‘Pharma Bro’ Martin Shkreli in the face

For a price

28 Sep 2016

If you can survive this interview you can get the best job ever

Sportswear brand is hiring two people to fly around the world and test their gear

28 Sep 2016

Why it's time to stop turning a blind eye to catcallers

by Tom Fordy

28 Sep 2016

Why planet earth needs Tom Hanks

And they say don’t meet your heroes by Joe Ellison

27 Sep 2016

School replaces detention with meditation

Is this the way UK schools should combat errant kids?

27 Sep 2016