Kanye West is known by most people as a talented rapper, a slight egotist and the guy who ruined Taylor Swift's acceptance speech at the MTV Video Music Awards back in 2009.
While he's apologised for what he's done and the Internet has responded by turning the whole situation into a meme, he's never really paid the price. Until now.
At Sunday's BET Awards, his Watch the Throne colleague Jay-Z decided to give him a taste of his own medicine. Even Beyoncé approved.