"Right chaps, welcome to the branding meeting. I'm sure you've all been suitably impressed by the new design. Now - having had a limited pick up from military contractors, we're aiming this squarely at the luxury sector. We need to pin down a name before we push to market... no idea is a bad idea."
And thus, the Ripsaw EV2 Extreme Luxury Super Tank was born.
No, we didn't know that 'Extreme Luxury' was a category either. We can only presume the leather upholstered seats are so soft they might kill you.
Based on the Ripsaw, one of the fastest dual tracked vehicles ever created, the EV2 sees Howe and Howe Tech of Maine, USA, add some creature comforts to the brute power of their original creation.
Sporting a 600 diesel horsepower engine, folding gull wings and touch screen controls, the EV2 can be purchased with a range of luxury and performance packages, which the Howe and Howe website states can cost into "the hundreds of thousands".
We assume they mean dollars, rather than "favours".
Should you be looking to amass your own invasion force or require a get about for your evil lair, head to RipsawTank.com for more details.
Clearly, the Ripsaw EV2 doesn't have quite enough grunt to sell itself...