Ah, gifs. Because physical comedy is funnier when you have it on a three-second loop.
But not every animated file is of a cat falling out of a window.
New York-based illustrator Rebecca Mock's work legitimises the Jpeg's wacky cousin by toning down the slapstick.
Her beautiful illustrations marry gorgeous colour palettes and evocative subject matter with subtle animations. They're basically Hopper paintings that move.
Visit her site here, and take at a sample of her work below.
Rebecca Mock: Animated cover for the Walrus Summer Reading Issue 2013
Rebecca Mock: A Party
Rebecca Mock: The Quiet Ones
Rebecca Mock: Main Street Blues