Jump to Main ContentJump to Primary Navigation
Top

The Real Reason Why You Keep Seeing Signs With Missing Letters

downing street.jpg

We could probably forgive you for thinking it was another example of a broken Britain, one where sign painters have just upped sticks and refused to finish the job.

Or maybe it’s the result of the great British weather that we know so well, all at once washing away the lettering with rain before baking it dry with unexpected bouts of heat.

The real reason is actually a lot more interesting. It’s to do with the removal of the letters A, O and B - part of a new campaign by the NHS to raise awareness for National Blood Week, which just so happens to kick off today, and the key blood groups required to donate a pint of their red.

Quite ingeniously called #MissingType, the PR stunt has seen brands and well known signs removing the key letters, sparking bewilderment amongst the public, and more importantly creating a great talking point. 



The campaign has been created to recruit new, regular blood donors to replace over 200,000 people who can no longer give blood.

Find out more and book a session here.

Related

car2.jpg

The most valuable car collection ever auctioned is stunning

R.jpg

The superb superhero alphabet

tank3.jpg

This is the Ripsaw EV2 'Extreme Luxury' super tank

Punk2.jpg

Daft Punk are now selling yo-yos and frisbees

rexfeatures_642948d.jpg

The Next 6 Months Could Either Save The World Or Destroy It

mac3.jpg

Here's what an iPhone from 1987 might look like

Comments

More

13 X-rated history facts you won't have learnt at school

Mozart once wrote a song called "Lick my Arse"

by Emily Reynolds
21 Jul 2017

The world has voted for its favourite colour

Get painting

by Emily Reynolds
21 Jul 2017

The five biggest turn-offs that ruin a date, according to singles

Keep a note

21 Jul 2017

Japan's First Lady did what anybody would do when meeting Trump

The greatest prank ever pulled

by Gary Ogden
21 Jul 2017

The 19 best-value places to head for a last-minute beach holiday

It's not too late

by Tom Victor
21 Jul 2017

The BBC has uploaded 40 hours of 'Planet Earth' footage

We all need this after a long week

by Emily Reynolds
21 Jul 2017

Should you be allowed time off for 'pet-ernity' leave?

Yet another reason you need a dog

by Gary Ogden
21 Jul 2017

Danny Wallace: mind games at the second-hand car dealership

Another life lesson from our award-winning columnist

20 Jul 2017

This is how many extra days you're working when you skip lunch

Ban the sad desk lunch!

by Emily Reynolds
20 Jul 2017

Tabasco's new Scorpion sauce is so hot it will melt your face off

Could you handle it?

by Carl Anka
20 Jul 2017