Jump to Main ContentJump to Primary Navigation
Top

The Real Reason Why You Keep Seeing Signs With Missing Letters

downing street.jpg

We could probably forgive you for thinking it was another example of a broken Britain, one where sign painters have just upped sticks and refused to finish the job.

Or maybe it’s the result of the great British weather that we know so well, all at once washing away the lettering with rain before baking it dry with unexpected bouts of heat.

The real reason is actually a lot more interesting. It’s to do with the removal of the letters A, O and B - part of a new campaign by the NHS to raise awareness for National Blood Week, which just so happens to kick off today, and the key blood groups required to donate a pint of their red.

Quite ingeniously called #MissingType, the PR stunt has seen brands and well known signs removing the key letters, sparking bewilderment amongst the public, and more importantly creating a great talking point. 



The campaign has been created to recruit new, regular blood donors to replace over 200,000 people who can no longer give blood.

Find out more and book a session here.

Related

car2.jpg

The most valuable car collection ever auctioned is stunning

R.jpg

The superb superhero alphabet

tank3.jpg

This is the Ripsaw EV2 'Extreme Luxury' super tank

Punk2.jpg

Daft Punk are now selling yo-yos and frisbees

rexfeatures_642948d.jpg

The Next 6 Months Could Either Save The World Or Destroy It

mac3.jpg

Here's what an iPhone from 1987 might look like

Comments

More

Bradley Lowery is going to be England mascot

Fantastic news for the young Sunderland fan

by Matt Tate
24 Feb 2017

Straight men are officially the worst people in the world at sex

But don't worry, apparently there's a way to fix it

by Alex Finnis
24 Feb 2017

A trampoline park with laser tag and a mega slide is coming to London

For those who want to OD on activities

by Emily Badiozzaman
24 Feb 2017

Walking Dead actor Jeffrey Dean Morgan has his say on Primark t-shirt

Shirt happens

by Emily Badiozzaman
24 Feb 2017

This good rescue doggo was reunited with his good doggo siblings

More of this please, 2017

by Alex Finnis
24 Feb 2017

Waitrose is selling Easter trees and people want to burn them

"Taking the piss now"

by Emily Badiozzaman
24 Feb 2017

Doris, and why we name storms

They all have names, and we decided on them

by Matt Tate
23 Feb 2017

A Swedish politician reckons we should all be paid to fuck during work

Ooooooh, afternoon delight

by Alex Finnis
23 Feb 2017

Teens that drink and smoke weed are smarter, says study

Less Bill and Ted, more McLovin

by Emily Badiozzaman
23 Feb 2017

NASA's released travel posters of the new solar system

The closest we'll get to the new planets for now

by Alex Finnis
23 Feb 2017