Hide your Big Macs (and your children).
The Hamburglar is back as a fully fleshed out human being, starring in a new series of ads for McDonald’s in which he is creepy personified. When you even make Ronald McDonald look approachable, you know you've got an image problem.
Dressing like a cross between the Lone Ranger and Beetlejuice, he’s not exactly inconspicuous. Surely any 21st century incarnation of the fast food villain would surely want to keep themselves a bit more incognito? And what's the deal with wearing a tie without a shirt?
Oh, but at least he has a mobile phone: after telling viewers that he’s back on the loose to steal limited edition burgers, his wife calls and he proceeds to lie to her about being at the "party store". That’s right, he’s married, and clearly things are on the rocks between the couple given he has to lie about his whereabouts. Wouldn't she know about his activities?
Perhaps all that stands in the way of reforming from his life of crime is a good marriage counselor.