Relax, Damien Hirst hasn't taken his cutting approach to modern art into the ale world just yet.
What you're looking at is a near genius new invention, which, if enough people get wise to it, could change stigma towards the sentence, "make mine a half," for the better.
Split length ways instead of squashed downwards, the novel glass ensures fans of 284mm beer drinking can enjoy all the benefits of a smaller drink without sacrificing that traditional look. Well, half that look.
The good news: you can buy your own for £9.99 by clicking here. The bad news: you can’t have it half price.