Now Christmas is nearing, just what present do you buy for the person who has everything? The answer: Nothing.
Yep, a big, fat nicely wrapped box of Nothing. And before you go and vehemently accuse us of being some sort of 21st century Scrooge, we’re actually referring to the items being sold by the truckload on Youneednothing.com, where visitors are being offered empty boxes of air, ranging from £26 for a simple box and a staggering £160 for a deluxe edition - which, as of writing, are all sold out.
Irksomely ironic? Shrewdly genius? Whatever your thought pattern, few qualms can be had about the fact all proceeds for these cinder blocks go directly to Oxfam, ensuring we all think twice about the little luxuries we take for granted in life.
As for most of us in the western world sure to be surrounded by family and gargantuan servings of turkey this holiday, you don't need to be a singer at Live Aid to appreciate the brand’s tagline, "You have everything. You need nothing.”
Though whether or not your brother who asked you to get him FIFA '15 will be that understanding is a chance you'll have to take...