Because us men get so easily lost at the supermarket, the Westside Market in New York has decided to make things a bit easier for any masculine shoppers.
They've installed a "man aisle" which features only dude-friendly products. Items in the testosterone-fuelled area include charcoal, razors, beer, ketchup, condoms and coffee.
The Manhattan store has also created the "Men's Supermarket Survival Guide" which makes the whole harrowing experience of food shopping a bit more bearable.
Ian Joskowitz, the Chief Operating Officer of the supermarket explained to the Daily Mail that he wanted to make guys feel more comfortable in a traditionally feminine space.
"Guys in general feel like they know everything, so to make a list is a waste of time," he said. "Since we have such superior brain power, we just use our abilities to recall everything we need."
[via Daily Mail]
(Image: Westside Market)