He may have had all of the superpowers, but the Man Of Steel was bullied remorselessly by fellow superheroes thanks to his ridiculous choice of wardrobe.
Let's be honest, the red briefs over blue tights look may not have affected his luck with the ladies, but he didn't half look toilet.
So when news came through that the big man was getting a makeover there was serious hope that he would be getting a Batman-esque revamp of slick proportions.
Alas, he has gone a different route. Check him out in denim turn ups and worker boots.
In truth he is not going to be looking like this from here on. Breathe easy. The move is part of DC Comics’ relaunch of all its titles, including Batman, Wonder Woman and the Green Lantern, an event called Issue No1 in September. Co-publisher Dan DiDio said: “We’re trying to widen the breadth of our stories and the appeal of our characters.”
The denim image is promotional and envisages Superman before becoming a fully fledged hero. His actual revamp is less extreme and essentially involves a switch of underwear colour: